Home Leader Profiles Leaders of Cobb: Amanda Lucey

Leaders of Cobb: Amanda Lucey


Chief Executive Officer, The Partnership

THE STORY: I went to the University of West Georgia and studied economics and journalism. I ended up graduating from the business school with a major in economics and a minor in mass communications. It’s rewarding to now serve on the Board of Trustees for the same university that gave me such a great start. I have always enjoyed writing, telling stories, and communications. I started working at a newspaper in high school as a stringer, and I continued to work in the field as I developed in my career. I worked in PR for many years before getting introduced to advertising, and the blend of both keeps me challenged, motivated, and excited to continue in this profession.

WHY I CHOSE TO LIVE IN COBB: Cobb County has great schools, great businesses, and is an exceptional location. With lots of travel around Atlanta and beyond, we chose a location that has proximity to the airport, downtown, Buckhead, and more. I strategically located my office there because the Battery is such a great, central location and a cool place to work. Our office is on the ninth floor of a building across the street from the Braves stadium, and as a lifelong Braves fan, it makes me smile to sit in our conference room and enjoy the view.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB? Diversity. I appreciate that every day is different. I enjoy the many hats I wear as a business owner, CEO, and chief of marketing and communications for brands. I appreciate the challenge to grow the business and give back to my team and my community.

LEISURE TIME: I started golf lessons a few years ago and really enjoy the game. I enjoy playing the piano, guitar, and having dance parties with my four-year-old daughter. I also enjoy spending time with friends and shopping at local businesses in Cobb County. Before COVID days, I also enjoyed traveling and typically take a few trips a year. Last year, I had the opportunity to travel to Paris, Oslo, and Tromso (Norway) with two of my best friends and roommates from college.

BEST ADVICE: Stay hungry, keep hustling, and stay humble. That’s my motto. Leaders have to remember to stand on the shoulders of giants, as the saying goes, and rely on others. It’s so inspiring to watch team members grow, and to help others develop.

Oftentimes, we are so busy hustling we forget to stop and celebrate the wins, and we forget to communicate. The ABCs of business isn’t about “always be closing;” it’s about always be communicating. It’s important to look up and see the horizon so you don’t get seasick with the day-to-day in the business work. Share your story not only to promote your brand, but to encourage others and help them. By sharing your story, you inspire other business owners; after all, small business supporting small business keeps us all going.

WHAT’S NEXT? We will continue to grow and scale. We will continue to tell brand stories and increase market share for our partners. And, we will continue to give back to our community. My focus is on growth — growing our talent, growing our team, growing our partners, and growing our presence in this community to make a positive impact and help others.

1100 Circle 75 Pkwy SE, Suite 930, Atlanta, GA 30339 • 404.880.0080 • thepartnership.com

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